Fashion
Ogilvy & Mather Singapore has won the local creative account for Pizza Hut following a pitch.
The agency-of-record account marks an extension of Ogilvy’s regional creative brief with the restaurant chain’s parent company Yum! Brands.
Ogilvy did not specify a contract period and instead said the account would be with them until “discontinued”.
Although sister WPP agency J. Walter Thompson previously held the AOR role for Pizza Hut in Singapore from 2012, the agency has said it was not the incumbent on the account and did not pitch.
In a press statement, Ogilvy said it will be tasked with “localising Pizza Hut’s global brand positioning and driving integrated marketing communications”.
This includes creative strategy, campaign execution, and social media programs aimed at “rekindling brand love from Singaporeans”.
“Ogilvy has demonstrated a strategic understanding of the nuances of the Singapore market, the Pizza Hut brand and audience, and delivered creative that embodies our new global brand positioning and how we can clearly differentiate from the competition,” said Merrill Pereyra, chief executive officer of QSR Brands (M) Holdings – the local operator of Yum!
“Having already enjoyed working with KFC in Singapore for three years, we couldn’t be more thrilled to grow our remit with Yum! Brands and to now embark on this creative journey with Pizza Hut as a result of winning the recent pitch. Iconic brands are built across channels, touchpoints and over time – days, months, years,” said Chris Riley, group chairman, Ogilvy Singapore.
“It is this type of multifaceted, integrated work that really excites our team and we believe will give us the opportunity to make the Pizza Hut brand matter even more with consumers.”
