Nutella, Lavazza partner to launch biscuits and coffee ‘Perfect Match’

Nutella has partnered with Lavazza to launch Nutella & Lavazza’s biscuits and coffee ‘Perfect Match’.

Lavazza brings the Espresso Barista coffee range, which uses beans from Central-South America, Africa and Asia with aromatic notes of flowers, cocoa, and wood.

The Espresso Barista coffee complements Nutella’s golden baked crunchy biscuits filled with the brand’s signature creamy hazelnut spread.

“Australians are snacking more often, with biscuits being consumed throughout the day,” said Azzurra Puricelli, head of marketing and new business at Nutella Australia.

“We also know how much Aussies love coffee. With consumption going beyond the morning ritual, expanding into the afternoon coffee break and post-dinner treat, we wanted to give consumers that feeling of completeness with a perfect match.”

As a promotion, shoppers who spend at least $15 on Nutella Biscuits and Lavazza Espresso Barista products at participating Woolworths stores between April 24 and May 14 will have a chance to win one of the 250 $100 Woolworths gift cards.