Food
Cognizant has partnered with Singapore grocery store retailer NTUC FairPrice to digitally rework its enterprise and supply clients with a seamless multi-channel buying expertise.
Cognizant has reengineered FairPrice’s enterprise processes and carried out a digital eCommerce platform for the multi-format retailer to offer built-in, constant and personalised customer support throughout a number of contact factors, enhancing buyer satisfaction, loyalty and model notion.
The digital transformation program has additionally enabled FairPrice to enhance real-time product and stock visibility, make retail administration extra environment friendly, and achieve a greater understanding of buyer preferences and buy historical past. Because of cross-channel integration, FairPrice has been capable of roll out progressive providers for buyers, together with its Click on&Acquire on-line supply service – an choice to purchase on-line and decide up the acquisition from a retailer.
With enhanced insights into buyer and employees behaviour, FairPrice can additional strengthen its provide chain, website and retailer operations, advertising, and merchandising to drive progress and differentiation. Cognizant can also be making a cellular channel for FairPrice to interact higher with its present clients and appeal to new ones.
“Cellular and on-line retail is essential to addressing heightened expectations of in the present day’s digitally-enabled consumers, and digital know-how has monumental potential to reinforce their purchasing expertise,” stated Seah Kian Peng, CEO, NTUC FairPrice.
“This digital transformation programme underscores our dedication to our clients and represents a strategic benefit in that we will now leverage stock throughout a number of places and streamline fulfilment processes to not simply delight our clients, but in addition improve gross sales and scale back operational prices. Cognizant’s expertise and capabilities have complemented our digital commerce imaginative and prescient and helped to strengthen our fame as a retailer with a coronary heart.”
NTUC FairPrice Co-operative is Singapore’s largest retailer serving about 400,000 consumers every day, with a community of over 120 retailers, comprising FairPrice supermarkets, FairPrice Best and FairPriceXtra. Its comfort arm includes a community of over 160 FairPrice Xpress and Cheers comfort shops, which serves over 100,000 clients day by day. NTUC FairPrice additionally owns a Recent Meals Distribution Centre and a centralised warehousing and distribution firm.
