New finger ‘food’ from KFC Hong Kong

May 11, 2016Updated May 28, 20251 min read

Advertising agency Ogilvy & Mather (Ogilvy) has pushed the boundaries of creativity by launching two edible nail polishes for KFC Hong Kong, bringing the fast-food giant’s tagline “Finger Lickin’ Good” to life.

Working with food technologists at flavour giant McCormick, which makes KFC’s 11 secret herbs and spices mix, Ogilvy used natural ingredients for the edible nail-polish flavours, basing them on the brand’s popular recipes, Original and Hot & Spicy.

New finger ‘food’ from KFC Hong Kong

Packaged in a designer bottle and box, the product has been teased on social-media platforms, including Facebook and YouTube, for the past two weeks ahead of an exclusive launch and tasting.

An online music video has also been released, asking Hong Kongers to choose which flavour to go into mass production.

Ogilvy creative director John Koay says the recipe for the nail polish was designed to hold the flavour yet also dry with a glossy coat similar to normal nail polish.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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