M&Ms steps out with Adidas
Sportswear label Adidas has collaborated with confectionery brand M&M’s to launch a limited-edition sneaker called Originals Forum Lo 84, inspired by the chocolate brand’s distinctive packaging.
The sneakers feature a yellow rubberized leather complemented by bounded TPU 3-Stripes branding and a high heel. Both are drawn on M&M’s Peanut variant packaging. The “M” letter is perforated on both toe boxes and a removable M&M’s brand flag is attached to the lacing.
In addition, each pair of sneakers comes with a set of accessories: six pairs of laces, 19-lace jewels, three pairs of alternative straps and seven different Velcro chocolate candy lentils.
According to Adidas, the sneakers are also packaged in a bright yellow co-branded box inspired by the famous M&M’s Peanut variant packaging to fit the playful look.
“The M&M’s brand has long been committed to bringing people together by creating colorful fun for all, as part of our mission to create a word where everyone feels they belong,” said Jane Hwang, global marketing VP at Mars Wrigley.
“Mars is proud to celebrate fans from all communities through this collaboration, which is also customizable, allowing sneaker and candy fans … personal expression.”
The new Adidas sneakers Originals Forum Lo 84 M&M’s are available to purchase globally through the Adidas website and from selected retailers.