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Metro AG to open imported items retailer in FTZ

By Rajiv MenonChina
1 min read
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German retailer group Metro AG is planning to open an imported items specialty retailer inside Shanghai’s Free Commerce Zone by the top of this yr to seize a slice of the booming imported items market.

Metro AG stated it expects e-commerce transaction might make up as a lot as 10 % of its general revenue in China inside one or two years.

“We’ll shift our focus to enlargement from opening new shops to renovating present ones to raised go well with e-commerce consumers. For the web enterprise, we additionally hope to focus on extra company shoppers with a view to assure our revenue margin,” president of Metro Money & Carry China Jeroen de Groot informed a press briefing right now.

It’s nonetheless discussing the small print with the Shanghai FTZ authorities relating to the availability chain and stock administration amenities.

The corporate at present unveiled a modern format of its on-line buying website that permits consumers to select their close by department for simpler supply and a real-time reflection of merchandise in inventory.

Tao Yuan, basic supervisor of Metro Money & Cary’s e-commerce unit, stated supply for particular person consumers might be dealt with by native courier agency SF Categorical and Zhaijisong Categorical Supply.

By the top of this yr, it hopes to cowl altogether 80 Metro retailers in China in 56 cities. At present it’s obtainable to shoppers in 21 cities.

Questions & Answers

Q.

What is Metro AG's strategic focus for its online business in China?

A.

Metro AG aims to shift its focus from opening new stores to renovating existing ones to better serve e-commerce consumers. They also hope to target more corporate clients to guarantee profit margins.

Q.

Which companies will handle delivery for individual Metro AG online customers?

A.

Delivery for individual online consumers will be handled by local courier firms SF Express and Zhaijisong Express Delivery. This partnership is for the e-commerce unit of Metro Money & Carry.

Q.

What is Metro AG's expected online revenue contribution in China?

A.

Metro AG expects e-commerce transactions could make up as much as 10% of its overall revenue in China within one or two years. This highlights the growing importance of their online strategy.

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