Fashion
The Mercedes-Benz brand recorded an all-time high of 10,845 units sold for 2015, which also represents a year-on-year growth of a massive 56 per cent growth over 2014 sales units of 6,932.
Locally-assembled models, namely the C Class, E Class and the S Class made up the bulk of the total sales, accounting for 7,989 units, while the remaining 2,856 were made up of imported units. Of the imported (CBU) units, 2,811 units were made up of the A Class, CLA and the GLA models, which helped to pump up the total to make Mercedes-Benz the leading Premium brand in Malaysia. The latter three models represent Mercedes-Benz Malaysia’s (MBM) very successful foray into the compact size passenger car segment.
Locally assembled Mercedes-Benz models accounted for 74 per cent of total sales for 2015. — Picture by YS KhongThe highest volume, surprisingly, came from the E-Class, which maintains its tradition for being the most popular “Towkay” (meaning ‘boss’ in the Chinese Hokkien dialect) sedan, with 3,383 units sold. Following closely behind was the C Class, also a highly desired aspiration of newly-successful businessmen and corporate executives, which accounted for 2,697 units sold. The highest growth segment was in the flagship model, the S400L hybrid, which grew 201 percent in 2015 compared to the same period in 2014, accounting for 1,909 units.
The timely introduction of the new compact vehicles series, which includes the A Class, CLA, and GLA models, and these models, together with MBM’s EEV strategy that actually saw a reduction in retail prices across certain key models, helped Mercedes-Benz Malaysia to achieve its record-breaking sales numbers. With a recent announcement that it will continue to pass on the benefits derived from certain tax exemptions back to its customers, MBM looks forward to continued leadership for 2016.
