Memebox Hong Kong opens flagship

Memebox Hong Kong has opened its first stand-alone flagship store in the city – in Causeway Bay.

The brightly coloured store is located at 20 Pak Sha Road, amid the street’s growing collection of sports apparel pop-ups and eclectic cafes.

Headquartered in San Francisco, with global hubs in the US, China, and Korea, Memebox claims to be the fastest-growing beauty brand in the world with over 500 employees across six countries.

The company’s newest store stands out externally thanks to a bold red colour scheme and the distinctive laboratory-style treatment area inside.

Memebox Hong Kong already has three counters in the city – at Harbour City in Tsim Sha Tsui (Facesss), LAB Concept at Admiralty (Facesss) and Tuen Mun Town Plaza (Kiosk 10).

The company’s philosophy is melding beauty with technology. It has collaborated with YouTube celebrities and beauty specialists to create its products and pursues a digital-first approach to marketing.

“We’re changing the face of the beauty industry, one smile at a time,” the company proclaims on its website. “We’re dedicated to bringing the best beauty products available to a global, connected audience, since everyone deserves happy skin.”