Fashion
Media Prima Bhd has inked a memorandum understanding (MoU) with Dailymotion, which will see the media group’s video content being made available on the platform.
Dailymotion currently has 300 million monthly unique users and three billion monthly video views. More than 50% of its users are from the Asia Pacific region. Other notable partners of Dailymotion includes BBC News, Vice Media, Bloomberg Media and CBS Sports.
When asked if there are concerns over piracy and copyright, Media Prima Television Networks CEO Johan Ishak said that the group currently works with authorities such as the Home Ministry and the Communications and Multimedia Ministry to tackle the issue.
Additionally, it also has an internal unit to look after the media group’s Intellectual Property (IP) content.
“Whenever we find any incidences of piracy… we will get authorities to help us shut it down,” he added.
According to Dailymotion’s vice-president Content (Asia Pacific) Antoine Nazaret, the necessary tools and technology are in place to ensure that media content uploaded to its platform are protected.
He said the platform started as a user generated platform (UGC) 15 years ago and has shifted its focus to becoming a premium platform in the last two to three years.
“We started 15 years ago as a UGC platform and it was a little bit of everything and anything. We took a really strong position 2-3 years ago (that) we don’t want to just be a UGC platform … we wanted to be a premium platform, meaning we want to care and be relevant for very premium content providers and guarantee them that their IP and content are perfectly well protected on the platform,” he added.
Nazaret said in order for Dailymotion to guarantee its position on being premium, it has to demonstrate that it can safely protect the value content on the platform.
The platform is owned by Paris based multinational company, Vivendi.
No specific timeframe has been laid out as for the duration of the collaboration, with both parties saying that it will continue as long as it is required.
Dailymotion will also be powering Media Prima’s Tonton over-the-top (OTT) service platform.
As for Tonton, which ceased video-on-demand subscription on Aug 31, Johan said the group may relook at the possibility of re-implementing subscription services in the future when there is enough demand for paid content.
Johan said the focus is on digital advertising through advertising video-on-demand.
As for the first half of the financial year ended June 30, the group reported RM44.8 million as digital revenue compared to RM14.9 million in the comparative period driven by higher digital advertising revenue across all platforms.
