Food
McDonald’s Singapore is turning Japanese, launching a Ninja Burger and reviving its Samurai Burger. To promote the two offerings, it has launched an “Honour Your Appetite” marketing campaign.
Senior director of marketing, menu and digital innovation Agatha Yap says the Ninja Burger expands the brand’s variety of Japan-inspired promotional flavours, which kicked off with the Samurai Burger for a short while only in the late 1990s.
To promote the return of the Samurai Burger, McDonald’s released a commercial featuring a fight between two samurais in a forest.
Meanwhile, McDonald’s Singapore has started using UberEats so customers can order home delivery, which MD Kenneth Chan says will complement the fast-food chain’s 24-hour McDelivery platform.
