MasterFoods releases two new blends for brunches

With cost of living on the rise, more Aussies are looking to recreate their favorite meals at home. MasterFoods is helping to recreate brunch favorites from home, with two new herb and spice blends.

The Cafe Style range features two products: Everything Eggs Spice Blend and Avocado Smash Spice Blend, to help home cooks create their own cafe quality brunches.

The new range is aimed at Millennials and those who love brunch culture. Cafe Style Everything Eggs Spice Blend is made with paprika and chives, made to pair with eggs – scrambled, fried or poached.

Cafe Style Avocado Smash Spice Blend is zesty with parsley and dill, for sprinkling over avocado, or adding to your favorite avo dip, smash or spread.

Research by Mars Food Australia, the manufacturer of MasterFoods, has found more and more people are recreating their favorite brunch occasions from home.

MasterFoods senior brand manager Dominique Caruana said brunch accounted for 20 percent of out of home meal occasions, with eggs and avocado smash as the signature dishes of the great Aussie brunch.

“Over the past few years, scratch cooking occasions have nearly doubled, and with more people working from home these days, a delicious brunch does not have to be only for weekends,” said Caruana.

Mars Food Australia portfolio marketing manager Rachel Humphrey said this was a significant milestone for the company, marking the first foray for herbs and spices outside of dinner.

MasterFoods has been blending herbs and spices for over 75 years, with our spice blends helping Aussies transform everyday meals into flavoursome dishes. But this is the first time we have targeted the millennial weekend staple of brunch, ”Humphrey said.

The new Cafe Style range is vegan friendly, with no artificial colors, flavors or preservatives and is available nationally in Coles, and in Woolworths from August.