Fashion
The House of Martell is to release a limited-edition expression across Asia travel-retail in time for Chinese New Year, defined as its “most ground-breaking cognac to date”, the Martell Cordon Bleu Intense Heat Cask Finish.
The new listing, which will be available at key travel-retail outlets in Hong Kong International airport (on January 1 2017), Hong Kong borders, Singapore, Taiwan, Shanghai, Beijing, Thailand and Malaysia at $229, is an iconic blend matured for six months, in casks subjected to intense heat, in a method known as “chauffe crocodile”. The process in making this cognac has never been used before at Martell, which uses a much more intense flame to “burn” the oak.
“Martell Cordon Bleu Intense Heat Cask Finish was created with the House of Martell’s core pillars of elegance, complexity and balance in mind,” said Martell Cognac Cellar Master Christophe Valtaud. “It celebrates the daring spirit of Martell Cordon Bleu, the most emblematic of all Martell cognacs, created in 1912 by Edouard Martell, the great-grandson and 10th descendent of the House’s founder. This carefully crafted cognac which is also the embodiment of our House’s spirit of curiosity, is set to again redefine the conventions of cognac and offers connoisseurs in Asia yet another truly unique taste experience,” he noted.
The cognac releases roasted notes of mocha coffee and toasted almonds, characteristic of Martell Cordon Bleu, with sweet spicy notes – candied orange, cinnamon and honey – unleashed on the palate with unexpected intensity.
The Martell Cordon Bleu Intense Heat Cask Finish is packaged in a deep blue box artfully embossed to replicate the crocodile leather-like pattern (charred wood effect) on the oak casks that results from the chauffe crocodile toasting method.
