Marc Jacobs China launches online flagship
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Marc Jacobs China has launched its first online flagship store with VIPlux, which carries international luxury and premium brands.
The US fashion label is offering its hip hop-inspired autumn collection to VIP.com’s 300 million members.
Marc Jacobs says it chose VIPlux as its partner because of its dedication to creating end-to-end shopping experiences.
VIP.com co-founder Arthur Hong says VIPlux understands how to “become one” with the spirit of specific brands and match that with market growth.
VIP.com launched with VIPlux in 2008. Other fashion labels with flagship stores on the platform include Armani, Diesel, Roberto Cavalli, Salvatore Ferragamo, Sergio Rossi, Trussardi and Versace.
Questions & Answers
Q.Which specific collection is Marc Jacobs launching through its new online store?
Which specific collection is Marc Jacobs launching through its new online store?
Marc Jacobs is offering its hip hop-inspired autumn collection through the new online flagship. This collection will be available to VIP.com’s 300 million members in China.
Q.Why did Marc Jacobs choose VIPlux as its partner for the online flagship?
Why did Marc Jacobs choose VIPlux as its partner for the online flagship?
Marc Jacobs states it selected VIPlux as its partner due to the platform's commitment to delivering complete, end-to-end shopping experiences for luxury brands. This focus was a key factor in the decision.
Q.When was the VIPlux platform, which hosts the new Marc Jacobs store, originally launched?
When was the VIPlux platform, which hosts the new Marc Jacobs store, originally launched?
The VIP.com platform, in conjunction with VIPlux, was initially launched in 2008. It has been operating for a significant period before Marc Jacobs joined.
Q.Are there other luxury fashion brands already operating flagship stores on the VIPlux platform?
Are there other luxury fashion brands already operating flagship stores on the VIPlux platform?
Yes, several other fashion labels have flagship stores on the platform. These include Armani, Diesel, Roberto Cavalli, Salvatore Ferragamo, Sergio Rossi, Trussardi, and Versace.
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