Fashion
Longines has opened a new store in Kuala Lumpur, as the Swiss luxury firm looks to bolster its standalone store count in Malaysia.
Located the capital’s prestigious Suria KLCC mall, the Longines store covers 75-square-metres and adopts the style codes seen in boutiques around the world.
Upon entering the boutique, shoppers face a floor-to-ceiling poster of Longines ambassador, Kate Winslet, while the main wall panel projects a large video screen, offering an insight into Longines’ 185-year long history.
Store features include lacquered wood panelling with the firm’s winged hourglass logo, as well as burnished leather, polished marble and selected fixtures and furnishings “that create a calm inviting environment,” said the brand in a statement.
An exclusive VIP area allows customers to shop in comfort and privacy, while finding out more about the brand and specific collections, it said.
The Suria KlCC store stocks the iconic watchmaker’s latest collections for both men and women. There’s a dedicated space for The Longines Equestrian Collection, a tribute to Longines’ involvement in equestrian sports and its commitment to its female customers, inspired by the equine world.
The new store also has a small display of nine pocket watches from the 19th century, taken from the Longines Museum located at the company’s headquarters in Saint-Imier, Switzerland. The new boutique is the first in Southeast Asia to feature the valuable archive pieces, said Longines.
Finally, the boutique has a large range of Longines collections including Longines DolceVita, The Longines Master Collection, Conquest Classic as well as Heritage models, which are on freestanding displays for easy access.
The new store follows Longines’ recent store opening in Macau in February this year. Longines forms part of the Swatch Group fold, which also boasts luxury brands such as Breguet, Omega, Hamilton and Calvin Klein watches.
