Fashion
LF Beauty, a one-stop shop partner and supplier of product solutions for fragrance, skincare, color cosmetics, interactive POS displays and beauty instruments for world-class brands, retailers and direct marketers, today launched its Creative Days concept event at LiFung Plaza in Shanghai. The event followed a successful first launch in 2016.
As the largest and fastest-growing beauty market in the world, China is one of LF Beauty’s key markets. According to Euromonitor, the Chinese beauty and personal care market was forecasted to grow by 30% between 2016 and 2021 to a total value of 434 billion RMB, equivalent to 69 billion USD. Premium beauty and personal market was expected to grow even faster at an astonishing rate of 53%. The China consumer today, especially millennials, wants personalized products and innovative formulations. Millennials in China are placing increased importance on skincare and skin protection from external factors such as UV light and pollution.
At this year’s Creative Days, LF Beauty showcased a wide array of innovative skin care, color cosmetics and fragrance products and solutions, as well as interactive point-of-sale (POS) displays to close to 30 top international and local beauty brands, demonstrating how LF Beauty can create extra value to them and co-create innovative products and solutions that meet the rapidly evolving needs of digital-savvy Chinese consumers.
Mario Salvatori, Executive Vice President of LF Beauty, said, “Today’s consumer is always looking for something new and fresh to update their image. This makes it a very exciting time for LF Beauty. The future of beauty is about collecting consumer insights both online and offline, providing personalized shopping experiences, developing innovative technology and promoting sustainable beauty. LF Beauty, which brings in-depth experience working with numerous well-known international beauty brands, is well-positioned to help beauty brands in China to meet the ever-changing needs of the Chinese consumers.”
A key focus of the event was how LF Beauty could provide relevant data insights to help beauty brands spot trends in different age groups and markets, ultimately enabling those brands to achieve better sales performance through more informed product development and purchase decisions, as well as reduced inventory. Beauty brands who attended the event could see first-hand how leading brands are using the latest interactive point-of-sale (POS) displays to obtain customer intelligence.
In response to the emphasis on skin protection, LF Beauty showcased anti-blue light products, targeted at millennials who are frequently on digital devices, and anti-pollution skin care products.
William Mark, Senior Vice President of LF Beauty, said, “We have developed formulas and some are ready to go to address the anti-blue lights and anti-pollution skin maintenance needs, I am really excited about this market needs and trend in China and LF Beauty is uniquely positioned to supply end-to-end solutions in this front.”
“We really see LF Beauty as a convener to bring brands, retailers and players in the industry together and co-create innovative products and solutions as well as provide consumer insights to help brands making more informed decisions– and that is what the future of beauty is going to look like,” said Mario.
