Lazada’s 12.12 sale nets $40.5 million
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Lazada Group’s Online Revolution, also known as 12.12, has again proven to be the biggest online shopping event in Southeast Asia, ringing up US$40.5 million in sales.
About 60 per cent of the gross merchandise value (GMV) of the December 12 event came from mobile, with shoppers spending an average of 12 minutes on Lazada apps browsing deals from international and local brands and sellers.
With the theme “Brands for All”, the 12.12 event featured more than 500,000 offers and flash sales from more than 1000 brands and 55,000 sellers. Best-sellers included shower gels and mascaras, tote bags and bracelets, vacuum cleaners and tableware, and virtual-reality headsets and speakers.
Lazada Group CEO Maximilian Bittner says the sale has become highly anticipated among more consumers in Southeast Asia, who are no longer just from large cities, but also from small cities and rural areas.
“This year, the difference was consumers clearly shopping for everyday products such diapers and groceries, as well as higher-value items from trusted brands.”
Lazada has a presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
Questions & Answers
Q.What was the total value of sales generated during Lazada’s 12.12 event?
What was the total value of sales generated during Lazada’s 12.12 event?
The 12.12 Online Revolution generated US$40.5 million in gross merchandise value. This made it the biggest online shopping event in Southeast Asia, with a significant portion of sales coming from mobile users.
Q.How much of the total sales value during the 12.12 event came from mobile purchases?
How much of the total sales value during the 12.12 event came from mobile purchases?
About 60 per cent of the total gross merchandise value came from mobile devices. Shoppers spent an average of 12 minutes on Lazada apps browsing various deals during the event.
Q.What types of products were popular best-sellers during the 12.12 sale?
What types of products were popular best-sellers during the 12.12 sale?
Best-selling items included everyday necessities like shower gels, mascaras, diapers, and groceries. Higher-value goods such as vacuum cleaners, virtual-reality headsets, tote bags, and speakers also proved popular.
Q.Which countries in Southeast Asia does Lazada Group operate in?
Which countries in Southeast Asia does Lazada Group operate in?
Lazada Group has a presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The recent 12.12 sale attracted consumers from large cities, small cities, and rural areas across these regions.
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