Food
March marks another year for ecommerce site leader, Lazada Philippines (www.lazada.com.ph). The country’s leading one-stop shopping and selling destination, capped its 4th anniversary with a Birthday Sale last March 15 – 18, 2016.
Lazada sent online shoppers into a frenzy starting midnight of March 15 with product deals and flash sales up to 90% off. The Philippines alone recorded almost 7 million visits all throughout the sale – 8 times higher than average traffic of one of the biggest shopping malls in the Philippines.
The campaign was participated in by more than 2,300 SME merchants and more than thirty local and international brand partners – all with special sale offers to online shoppers. Birthday sale top categories included Mobiles & Tablets, Health & Beauty and Home & Living where 6,000 mobile phones, 2,000 bluetooth smart watches and 1,500 hair straighteners were sold. Lazada also sold over 4,500 packs of diapers, a strong indication that Filipino parents are embracing the convenience of online shopping.
95% of ordered items were shipped within 24 hours to half a million customers who placed their orders across all Lazada countries. A large bulk of orders came from Metro Manila, Cebu, and Cavite respectively. Orders were also recorded to have reached the Dinagat Islands, Sultan Kudarat and the Mountain Province. The Lazada Mobile App brought in more than 50% of purchases proving the shift towards the use of smartphones and tablets in day to day transactions of Filipinos.
With the huge uptake on mobile app shopping during the Birthday Sale, Lazada is launching another app-exclusive sale from April 7 – 10, offering discounts up to 80% off across a wide assortment of product categories. Top categories, brand deals and flash sales will also be available exclusively on the mobile app.
