Kiwi mixer brand East Imperial lists on London exchange

Jul 5, 20211 min read

New Zealand mixer brand East Imperial Company has listed on the London Stock Exchange in a reverse takeover valuing the company at NZ$59.1 million.

Founder and CEO Tony Burt said the listing marks a significant milestone as the premium mixer brand is set to become one of the global leaders in the mixer category.

“The team has done an incredible job, and the support we’ve had from all New Zealanders over the past five years or so has laid the foundation for the next chapter in our story. We’re all tremendously proud and excited to be waving the New Zealand flag on the global stage,” said Burt.

The mixer brand also raised an additional $5.91 million in new funds by placing 30 million shares at 10p each.

The new funding, said the company, will be used for expansion plans – including building sales teams in the US and China, product development, and maintaining partnerships with liquor brands.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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