Jeep clothing mainland sales rises

Menswear retailer China Outfitters, which holds the Jeep license on the mainland, has boosted sales and profits in the first half year.

While same-store sales in its own store network – which now numbers 564 – slipped by 3 per cent, online sales through Tmall and other platforms soared 20.3 per cent.

China Outfitters achieved sales of RMB445.7 million (US$65 million) for the period, up 0.7 per cent on the same period last year. Profit attributable to shareholders rose 16 per cent RMB7.9 million ($1.15 million).

Jeep is by far China Outfitters’ largest brand, with 565 points of sale including those of third-party retailers. Other labels in the stable are SBPRC, London Fog, MCS, Zoo York, Barbour, Lincs and Marina Yachting.

Sales in self-operated stores rose 2.7 per cent, accounting for 77.3 per cent of total revenue, largely driven by outlet store growth.

Sales to third-party retailers decreased by 14.5 per cent, due to a smaller store network.