General
JD Sports marked Mother’s Day with a heart-warming video and a social media contest.
The retailer launched #JDCelebratesMums campaign across Singapore with an “undisputed message; that jobs can come and go, but a mother is irreplaceable”.
In the 3-minute video on JD Sports’ Instagram account, Atieqa, a JD senior sales advisor, took her mum to her workplace at JD Ion Orchard, where she shared her daily work routine.
Under the video’s comment section, there was a contest in which participants should share their most memorable moments with their mum.
One winner won an S$500 JD gift card.
