JD and Kuaishou to launch live-streaming partnership

Jun 17, 2020Updated Jun 16, 20201 min read

Chinese e-commerce giant JD has launched a strategic partnership with video sharing and live-streaming platform Kuaishou.

The partnership, which focuses on the supply chain, will allow Kuaishou users to purchase products provided by JD without leaving the Kuaishou app, and enjoy fast delivery and after-sales service provided by JD.

The two firms are launching their first large-scale promotional event on Kuaishou’s platform today, as celebrities and more than 100 well-known Kuaishou KOLs conduct promotions via live streams.

JD is providing substantial discounts on a range of popular items for today’s promotion, including Apple iPhones and iPads; Chinese Moutai liquor; Nintendo Switches, Estee Lauder essence, and Mac lipsticks, among others.

Apart from celebrities and KOLs, all anchors on Kuaishou are able to sell the products in their live streams and short videos.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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