Fashion
JCDecaux Singapore, the Best Out Of Home Media Company in the republic and subsidiary of the No.1 Outdoor Advertising Company in the world announces the launch of a brand new Digital Advertising Network at ION Orchard, Singapore’s prime retail and lifestyle destination.
Following the successful launch of the “Digital Fashion Network” in July, JCDecaux unveils a new Network of 80-inch digital screens in the mall, packaged as the “Premium ION Link Digital Network”.
Located at key touch points along the busiest linkways of Orchard Road, the brand new Network comprises of 9 screens unmissable to shoppers and train commuters passing by. As the exclusive media platform within the linkway, “ION Link Digital Network” is a unique opportunity for brands to effectively cover 100% of the audience. Maiden advertisers H&M, Juicy Couture and PuTien commenced advertising at this prime location.
In addition, JCDecaux has completed its second phase of upgrading work, increasing the screen size of the “Digital Lift Lobby Network” from 19” to 24”. This network comprises 34 LCD screens installed across all Lift Lobbies and is the only media solution covering the eight levels of the award winning mall. Acuvue and Moncler are currently running their campaigns on the Digital Lift Lobby Network.
“The new installations at ION Orchard Link delivers a high quality digital advertising footprint to the former Orchard Underpass through which more than half a million people pass every week” said Mr. Ashley Stewart, Managing Director, JCDecaux Singapore.
“ION Orchard Link serves as a vibrant underground retail walkway that extends the mall’s current retail offerings. As our second underground link after ION Paterson Link, this high-traffic walkway provides shoppers and commuters with quick and easy way to access ION Orchard. We are certain that the new ION Link Digital Network will serve the latest trends and offerings, lending a lifestyle dimension to this fast-paced location and will enhance the overall shopper and commuter experience.” said Mr. Chris Chong, Chief Executive Officer, Orchard Turn Developments.
