Japanese streetwear brand íxi:z to make a comeback
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Eighties-era Japanese streetwear brand íxi:z (pronounced ick-sees) is making a second debut in Singapore.
Four decades after its initial launch in the region, Íxi:z is opening a retail store this month at Mandarin Gallery, with an official launch event planned for early next year.
Those who grew up in the 80s may remember Íxi:z as a brand that encompassed everything from bomber jackets to wallets and pencil cases. At the height of Íxi:z fever the brand had a hardcore following of streetwear enthusiasts who until this day share brand memorabilia and show off their now-vintage items to fellow fans online.
Thirty years on, grand plans have been drawn up to restore Íxi:z to its former glory and establish it as a premier Japanese streetwear brand for discerning teenagers and young adults.
Featuring designs from its halcyon days along with newer, never-before-seen collections, Íxi:z will open its doors at Mandarin Gallery on December 14.
Questions & Answers
Q.Where is the new íxi:z retail store located?
Where is the new íxi:z retail store located?
The new íxi:z retail store is opening at Mandarin Gallery in Singapore. This marks its second debut in the region, four decades after its initial launch there.
Q.When will the íxi:z store officially open its doors to customers?
When will the íxi:z store officially open its doors to customers?
The íxi:z store will open its doors on December 14. An official launch event is planned for early next year, following its reintroduction to the region.
Q.What is the target audience for the revitalised íxi:z brand?
What is the target audience for the revitalised íxi:z brand?
The brand is now targeting discerning teenagers and young adults. The aim is to re-establish íxi:z as a premier Japanese streetwear brand, building on its 80s heritage.
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