Food
Japan is to be home to the seventh NikeLab flagship, a premium sub-branch of the sports-shoe brand launched in 2014.
The other flagship locations are in New York, London, Paris, Milan, Shanghai and Hong Kong.
Opening this week, Tokyo’s NikeLab MA5 offers a retail experience with a thematic focus on uniting nature and technology, as well as exploring sustainable materials. The store aims to engage the senses with directional sound systems both inside and outside, plus an exclusive scent and soft track-flooring material made using Nike Grind, a palette of recycled and regenerated materials.
The entrance of NIKELAB MA5 featuring the Holiday 2016 ACG collection, which has advanced weather protection, seamless integration with past and future ACG apparel and adaptable elements like interior strap systems and adjustable collars.
Display benches made with Nike Grind, a palette of premium recycled and regenerated materials.
Digitally-powered fitting rooms featuring tatami mat floors and locally sourced wood walls.
Display cubes made with locally sourced wood for the NikeLab Gyakusou LunarEpic Flyknit.
Also, Nike designers have been working with long-term engineering partner Arthur Huang, the founder of design firm Miniwiz, to incorporate Japanese culture and traditions into the store. Tatami-mat floors pair with walls of locally sourced wood in the digitally powered fitting rooms. The same timber is used on modular display cubes alongside Nike Grind display benches.
