Jabong becomes the third largest global digital partner for Dorothy Perkins

Dorothy Perkins, the UK-based women’s fashion retailer, which has been dressing and inspiring women worldwide for more than 100 years, has announced Jabong as their third largest global digital partner. The brand is available on Jabong, with an extensive collection of over 3,000 SKUs, which are currently priced within a range of Rs.999 to Rs.7,999. In the last three years of this association, Jabong has recorded a 50% CAGR in sales.

John Kenchington, Multi Channel Director, Dorothy Perkins said, “As one of India’s best loved fashion e-tailers, Jabong has been our partner of choice in India since 2014. They have helped us position our brand to the right audiences in a way that matches perfectly with our persona. Their immense contribution towards raising brand awareness for us in the country, is a testament to Jabong’s track record of providing the ideal launch pad for top global brands entering India.”

Gunjan Soni, Head, Jabong said, “Our team is exhilarated that Jabong has emerged as the third largest partner for Dorothy Perkins worldwide, even though we only sell in India. It is actually a salute to our fashion forward women consumers who form the major share of our customer base. Dorothy Perkins with its continued focus on fast fashion is one of the most loved brands on the platform. We will continue to ramp up our efforts to provide the best of international fashion to our consumers.”

Jabong has been aggressively expanding its product portfolio and has added 50+ new brands this year with a special focus on adding international brands. A few of these include New Era Caps, Forever 21, Mothercare, Cover Story, AAY, Aeropostale, Scotch and Soda, Esprit, Alcott, Antony Morato, North Face, Mast and Harbor and Swarovski among others.