iOS users spend more than double on subscriptions compared to Android users

Feb 25, 2022Updated Feb 25, 20221 min read

A new research report has shown that subscriptions made from the App Store are more than double in terms of payment versus Google Play Store. In other words, this means iPhone and iPad users generally tend to spend more on subscriptions and buy more subscriptions in comparison to users on Android phones.

The information comes from a Sensor Tower report that showcases subscriptions revenue for 2021. In numbers, the App Store subscriptions have generated $13.5 billion in revenue, while Google Play subscriptions — $4.8 billion, despite the fact that Google Play spending is growing at a fast rate.

Overall, the App Store sees the most money spent on apps and subscriptions, as well as in-app purchases, compared to Google. The record-high $13.5 billion spent us for the top 100 non-gaming subscriptions globally.

Subscription spending on the App Store grew 31% since last year when it was $10.3 billion. On the other hand, Google Play saw a whopping 78% growth to reach this $4.8 billion mark.

These are the global numbers. However, US numbers are not that different though. The report is also giving some information on US-only spending, and the App Store has recorded $6 billion, while the Google Play Store, $2.5 billion.

In terms of specific apps, Alphabet (Google’s parent company) is at the top of the charts with YouTube on the App Store and Google One on the Google Play Store. According to the report, YouTube generated 1.2 billion globally and $566.5 million in the U.S., while Google One achieved $1.1 billion globally and $698 million in the U.S. in 2021.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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