Be Inspired by Zalora to showcase trends

Dec 11, 2017Updated Dec 11, 20171 min read

Online fashion destination Zalora has launched Be Inspired, a curated page that consolidates fashion trends across various themes.

Shoppers can readily obtain items on Zalora to help them achieve specific looks.

Recognising the role of social media in influencing fashion choices, Zalora is also launching #ZaloraStyleEdit, a page for user-generated images from Instagram. By using the hashtag in their posts, shoppers can upload photos of their outfits.

All the items featured can be bought on the spot as they are linked to either the exact Zalora product or a similar one sold on its site.

The Be Inspired tab offers a curated experience with a navigation menu that highlights 16 evergreen and seasonal trends, as well as occasions and international fashion inspiration.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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