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The bank is rolling out video conferencing for its Jade customers and says it will extend the service to HSBC Premier customers in the next few weeks.
Amid the Covid-19 outbreak, HSBC is hoping remote conferencing services will help the bank enhance communication between customers and its relationship managers and investment specialists.
In a statement on Wednesday, the bank said it has rolled out video conferencing using the Zoom service to interact and conduct wealth management related activities with Jade customers.
A virtual face-to-face interaction will facilitate more in-depth discussion between customers and relationship managers, especially on more detailed wealth planning topics, said Greg Hingston, head of retail banking and wealth management, Hong Kong.
Jade focuses on clients with a minimum account size of $1 million, a segment the bank describes as emerging wealth, in contrast with HSBC Private Banking, which requires a minimum account size of $5 million.
The service gives customers access to dedicated relationship managers and specialists, customized and exclusive investment solutions, as well as luxury concierge services and «exclusive experiences.»
As of end-August 2019, it had more than 150,000 customers globally in eight markets. In 2019, four Jade Centres were opened across Singapore, Hong Kong, and Shanghai. This year, HSBC opened two more Jade Centres in Hong Kong, and plans to open one in Beijing.
HSBC has been building its wealth teams across Asia, as it announced the launch of a new global business, combining retail banking and wealth management and global private banking on Monday.
