House of Chivas pours Regal Ultis to Qantas First Class customers
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To celebrate the launch of Chivas Regal Ultis, Pernod Ricard Travel Retail Asia Pacific is offering the blended malt Scotch whisky to Qantas First Class customers until March.
Chivas Regal Ultis features on the summer menu in the Sydney and Melbourne First Lounges and in a bespoke cocktail called ‘Fine St Blend’. First Class Qantas passengers will also be offered the spirit onboard and can buy it through Qantas epiQure and Qantas inSky shopping pre-order sites.
Pernod Ricard Travel Retail Asia Pacific Senior Brand Manager Katie Gee said: “We know our Chivas Regal drinker travels frequently and is always discovering and seeking out new experiences. Showcasing our new product, Chivas Regal Ultis, with Qantas is a fantastic platform to connect with whisky enthusiasts along their journey.”
To further promote the Chivas Regal Ultis launch in the region, Pernod Ricard Travel Retail Asia Pacific has partnered with duty free retailers to create large scale promotions in airports. Tasting bars, ambassador appearances and gifts-with-purchase were featured in December and will continue in selected locations throughout January.
Chivas Regal Ultis is available now in global travel retail and in selected domestic retailers. The Scotch is also available through Qantas epiQure and Qantas inSky shopping pre-order channels in Asia Pacific.
Questions & Answers
Q.What is the primary way Qantas First Class customers can experience Chivas Regal Ultis?
What is the primary way Qantas First Class customers can experience Chivas Regal Ultis?
Qantas First Class customers can find Chivas Regal Ultis on the summer menu in the Sydney and Melbourne First Lounges. It is also offered onboard and available as a bespoke cocktail called ‘Fine St Blend’.
Q.How long will Chivas Regal Ultis be offered to Qantas First Class customers?
How long will Chivas Regal Ultis be offered to Qantas First Class customers?
Pernod Ricard Travel Retail Asia Pacific is offering Chivas Regal Ultis to Qantas First Class customers until March. This promotion is tied to the launch of the blended malt Scotch whisky.
Q.What promotional activities have been used to launch Chivas Regal Ultis in airports?
What promotional activities have been used to launch Chivas Regal Ultis in airports?
Pernod Ricard Travel Retail Asia Pacific partnered with duty-free retailers for large-scale promotions. These included tasting bars, ambassador appearances, and gifts-with-purchase, running from December and continuing through January.
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