House of Chivas pours Regal Ultis to Qantas First Class customers

To celebrate the launch of Chivas Regal Ultis, Pernod Ricard Travel Retail Asia Pacific is offering the blended malt Scotch whisky to Qantas First Class customers until March.

Chivas Regal Ultis features on the summer menu in the Sydney and Melbourne First Lounges and in a bespoke cocktail called ‘Fine St Blend’. First Class Qantas passengers will also be offered the spirit onboard and can buy it through Qantas epiQure and Qantas inSky shopping pre-order sites.

Pernod Ricard Travel Retail Asia Pacific Senior Brand Manager Katie Gee said: “We know our Chivas Regal drinker travels frequently and is always discovering and seeking out new experiences. Showcasing our new product, Chivas Regal Ultis, with Qantas is a fantastic platform to connect with whisky enthusiasts along their journey.”

To further promote the Chivas Regal Ultis launch in the region, Pernod Ricard Travel Retail Asia Pacific has partnered with duty free retailers to create large scale promotions in airports. Tasting bars, ambassador appearances and gifts-with-purchase were featured in December and will continue in selected locations throughout January.

Chivas Regal Ultis is available now in global travel retail and in selected domestic retailers. The Scotch is also available through Qantas epiQure and Qantas inSky shopping pre-order channels in Asia Pacific.