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Honda has become one of the first motorcycle brands to confirm participation in the 2021 edition event of one of the world’s most well-known motorcycle trade shows. The EICMA event, held every year in Milan, Italy, is scheduled to take place between November 23-28, 2021. But this year’s event may not see participation from many brands, and it’s still some time away to actually see which way the COVID-19 situation blows, in Europe, as well as across the world. BMW Motorrad has already announced that it won’t be attending any motorcycle shows going forward, and the confirmation from Honda is actually a strong statement, considering the EICMA is possibly the most important two-wheeler event around the world.
“It is a concrete and conscious approach to protect the value of the event, the public and the whole sector of reference involved, with the structure of EICMA S.p.A. and the manufacturers committed to facing up to the complexity of the organization of the event in a context in continuous development,” Honda said in a statement.
“The path towards EICMA 2021 is distinguished by a reasonable expectation and a more flexible vision compared to the past. Sharing this new orientation therefore implies a surplus of compactness by all the players involved and the positive confirmation of Honda, together with the other significant names which have already assured their presence, go in exactly this direction. We hope that we can soon communicate other confirmations.”
“The common objective is that we can once again gather around our passion for the products of this industry and re-conquer the freedom to do what EICMA has been doing for over one hundred years: creating opportunities for companies and offering the public visitor experiences which are increasingly exciting and thrilling.”
The 2020 edition of the EICMA had to be canceled due to the COVID-19 pandemic. BMW Motorrad has announced that it will focus on its own small motorcycle events and customer events, and will not participate at the EICMA show. With the global economy under pressure, it’s still a matter of speculation of how many brands will eventually turn up at the 2021 EICMA show. But this year’s event is likely to be smaller than before, and it’s still uncertain how the COVID-19 situation pans out over the next few months. Even though vaccination drives are going on around the world, audience participation at the EICMA 2021 is likely to be significantly lower than in previous years.
