Food
Hong Kong International Airport (HKIA) is launching a new trial local delivery service for passengers who spend more than HK$1,000 ($129) in its shops at the airport.
Cissy Chan, Executive Director Commercial, HKIA said Airport Authority HKIA also plans to experiment with trial deliveries to the homes of a few individuals in two other countries as a trial run.
In a session entitled ‘Future Positive’ at this month’s Trinity Forum 2015 in Hong Kong, she said HKIA is engaged in concentrating on the passenger experience, utilising the four ‘Es’ which she qualified as eating, entertainment, ease and engagement.
The airport is now on a mission to try and make the environment more exciting after research showed that most people only enter the shops because they are bored.
As a result – and in addition – the airport is installing interactive amusements in relevant shops to build up interest, while pop up stores will feature more regularly.
Chan added that the airport is also working on building in entertainment facilities like a virtual golf zone, as well as employing food court ambassadors. These new recruits will find seats for passengers who are already holding trays of food, alongside a service pledge of 15 minutes.
