Harman partners with TCL to boost retail, product collaboration
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Chinese audio and infotainment company Harman International opened its flagship store on 23 April at the TCL Tower in High-tech Industrial Park of Shenzhen. Its sister store, the TCL O2O flagship store was also set up the same day. TCL Corporation’s Chairman Li Dongsheng and Harman International’s Chairman Dinesh Paliwal attended the ceremony together, representing the start of a comprehensive partnership between the two corporations.
Harman develops and produces professional audio electronic products and infotainment systems for various markets, ranging from auto markets, consumer markets, to professional audio markets. Over the past few years, Harman has already established a strong partnership with TCL Corporation, a global manufacturer of smart products and provider of internet application services. With the firm presence in TV and communications industries for years, TCL Corporation was the first TV manufacturer of China to engage in an all-round brand collaboration with Harman Kardon, a noted section of Harman International.
The comprehensive partnership between TCL and Harman is mainly in the form of retail collaboration and product collaboration. Harman plans to create an online flagship store bearing its name on TCL’s e-commerce platform and identify TCL as its only e-commerce partner. Harman will also provide on-site product supports in 100 high-quality TCL stores. And in terms of product collaboration, Harman will provide diversified product customization services for TCL products.
According to Li Dongsheng, the two corporations had always maintained a deep collaboration, with substantial progress being made between Harman and TCL’s four business areas including TV, cellphone, Tonly OEM, and O2O
Questions & Answers
Q.What kind of collaboration will Harman and TCL undertake?
What kind of collaboration will Harman and TCL undertake?
The comprehensive partnership between TCL and Harman will mainly involve retail collaboration and product collaboration. Harman plans to create an online flagship store on TCL’s e-commerce platform and will offer product customisation services for TCL products.
Q.Where are the new flagship stores located?
Where are the new flagship stores located?
Harman International opened its flagship store at the TCL Tower in High-tech Industrial Park of Shenzhen. Its sister store, the TCL O2O flagship store, was also set up at the same location.
Q.Which specific Harman brand has previously collaborated with TCL?
Which specific Harman brand has previously collaborated with TCL?
TCL Corporation, as the first TV manufacturer in China, previously engaged in an all-round brand collaboration with Harman Kardon. This is a noted section of Harman International.
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