Guardian Singapore cuts prices for 500 articles

The Guardian pharmacy chain said that it is reducing prices on more than 500 health and beauty products for the rest of the year, given that customers are “more value-conscious in the face of increasing financial challenges” of the Covid-19 pandemic.

Guardian said that the initiative, involving reductions of up to 25 percent, would cost the company S$6 million.

In a press statement on Thursday (June 3), it said that it is embarking on these longer-term price reductions because it wants to help customers save more and make a meaningful impact by making health and beauty essential accessible to everyone.

The price reductions apply from Thursday.

The items that will see their prices reduced include:

1. All products under the Guardian brand
2. Listerine mouthwash
3. Dove body wash
4. Darlie toothpaste
5. Pantene shampoo

The selection of products follows Guardian’s research, which looked at what products customers buy the most, and it showed that they prioritized affordability. Giant invests S$4 million more to extend discounts on products till end-2021

Mr. James McCoy, director of commercial and operations at Guardian Singapore, said: “We want to support our customers in managing their health and well-being in an affordable way, especially during this time. We are ensuring that our customers can get their daily essentials at low prices that are locked for the rest of the year”.

This initiative by Guardian came after a similar move by supermarket chain Giant. Both chains are part of conglomerate Dairy Farm International Holdings.

The supermarket chain announced in March that it would extend its discounts on hundreds of products until the end of the year, which will set it back by an extra S$4 million, and add more than 100 discounted products.

The move was to help ease the financial hardship faced by customers during the pandemic.