Fashion
Gozoop, one of India’s leading integrated marketing agencies, has retained the integrated marketing mandate for the Indian Super League (ISL) franchise Mumbai City FC for the third time. As part of the mandate, the agency will take charge of the mainline, digital and content creation duties for the brand.
The strategic partnership will see Gozoop playing a pivotal role in conceptualizing 360 degree marketing and communication strategies for MCFC. Over the next season, they will be responsible for creating and executing some unique activations and campaigns for the professional football team to engage their fan base across mediums and reach newer audiences. The agency will also be working with the ISL franchise on a range of video offerings including real-time fan engagement during matches.
Commenting on the win, Ahmed Aftab Naqvi, Gozoop CEO & Co-founder said, “We have been helping top sports brands reach, engage and delight their fans across the world for a decade now with our best-in-class digital and creative capabilities. Throughout our association with Mumbai City FC, our focus has always been on pushing the boundaries and exceeding expectations to create a multi-dimensional plan for marketing the brand across new-age channels. We are looking forward to give our best to the team once again. Mumbai City FC is very special for us especially since we are based out of Mumbai. We have a team which specialises in sports and will be giving in their best to make this season a successful one in every way possible.”
Indranil Das Blah, CEO of Mumbai City FC added “Gozoop’s understanding of our Team, category, passion for sports coupled with their understanding of the sports fans from Mumbai, made them the perfect partner for us. This is the third year of our association and we believe that our work will be able to better our relationship with fans even further across all touch points.”
