Food
Kit Kat, trusty purveyor of cocoa-coated wafer bars, has swooped in with the break you never knew you craved: chocolate sushi.
The unimaginable “sushi cut kits” debut Thursday at Tokyo’s first-ever street-facing Kit Kat specialty store, according to former Gawker property Kotaku and Japanese media. The treats reportedly come in three flavors: “Maguro” (tuna), “Uni” (sea urchin) and “Tamago” (egg).
If those sound unpalatable, take heart: There’s no real fish involved. The “tuna” variety is actually raspberry-flavored Kit Kat on top of a white chocolate rice puff; “sea urchin” is Hokkaido melon and mascarpone cheese-flavored Kit Kat encased in seaweed; and “egg” is a pumpkin pudding-flavored delicacy, also wrapped in a thin band of seaweed.
The sushi kit sets will retail for 3,000 yen (just over $26) at the so-called Japanese “Ginza shop” from Thursday to Saturday.
Japan, evidently, has a thing for the shareable Nestle-produced confections: The country has sold more than 300 flavor varieties since the brand first went on sale there in 1973, per a 2015 report. And the candy’s name sounds fortuitously similar to the Japanese phrase “kitto katsu” — meaning “you will surely win.”
Chef Yasumasa Takagi, who whips up gourmet delectables for the Kit Kat Chocolatory in Tokyo, says, “The challenge is how to make something handmade out of an industrial brand.”
“The KitKat has three perimeters: the chocolate, the wafer and the cream. The chocolate and cream are where we can be most creative,” he told the Telegraph. “For me, my goals are the same as in my work as a patissier. I want to surprise people, I want to make them happy and I want to somehow create an emotional reaction.”
