Food
The new Muji Shanghai flagship just opened marks the Japanese department store brand’s largest shop in China.
Muji says it built the massive store so consumers in China “can experience the Muji lifestyle concept”.
The new store is located at 755 Huaihai Rd, Shanghai’s premium high street shopping strip which is also home to flagships from brands as diverse as Uniqlo and Alfred Dunhill.
From a design perspective, each of the store’s three levels uses a different natural material to create three unique, differentiated shopping environment: Wood, iron (metal) and glass (earth).
The flagship also incorporates the cafe & Meal Muji dining concept, for the first time in Shanghai.
“We seek out food ingredients that are tasty as natural food, and produce menus that make use of the original tastes of those ingredients with simple cooking methods,” said a Muji spokesperson of the new eatery offer.
And – for the first time in China – Muji Books has opened featuring a curated range of reading materials and stationery products.
In one corner of the store, customers can create their own scents mixing and matching various essential oils for their own unique recipe.
Muji says the store is large enough for it to host seminars and events for customers.
