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GEO X HBX launches in HK

By Rajiv MenonHong Kong
1 min read
HBX
HBX
In this article (4)

First launched as a merchandise project by London based designer in 2016, Geo Owen is very well known for his album art, tour merchandising, and prints for Kanye’s coveted YEEZY Season One.

After years of experience, Geo Owen has now created GEO, a Ready-To-Wear label that is inspired by the study and understanding of the human and physical geography, locally and internationally.

The aesthetic of the graphics and configuration of the garments across each collection are the outcome of developing individual case studies.

GEO is now landing in HK with an exclusive collection designed for HBX, Collection Three, which focuses on the composition of the geographical area that the designer live in and the people surrounded by on a day-to-day basis.

Arriving with the main line is a collection created exclusively for HBX’s online and retail space in Landmark, Central.

The official launch is August 25, and Geo Owen will be in town.

Questions & Answers

Q.

What is GEO, and what inspired its creation?

A.

GEO is a Ready-To-Wear label created by Geo Owen. It is inspired by the study and understanding of human and physical geography, both locally and internationally, with aesthetics derived from individual case studies.

Q.

Which specific collection is being launched in Hong Kong?

A.

Collection Three, an exclusive collection designed for HBX, is launching in Hong Kong. It focuses on the geographical composition where the designer lives and the people around him daily.

Q.

Where will the new GEO collection be available for purchase in Hong Kong?

A.

The new GEO collection will be available at HBX's online store and their retail space located in Landmark, Central. An exclusive collection has been created specifically for these outlets.

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