Gatorade enters new beverage category with ‘unflavoured’ water

Sports drink brand Gatorade has introduced its first-ever ‘unflavored water’, Gatorade Water, entering a new category in the beverage market.

While the idea of unflavoured water may sound amusing (because water has always been flavourless), the company said its product aims to meet the hydration needs of active people.

Gatorade Water has a pH of 7.5 and is infused with electrolytes to provide a “refreshing and crisp taste”. Its bottles are also made from 100 per cent recycled plastic.

“Today’s athletes are more wellness-minded than ever, and they expect Gatorade to meet all their hydration needs, 24/7,” said Anuj Bhasin, chief brand officer, of Gatorade.

“Gatorade Water is an all-day hydration option for all active people, no matter who they are or how they move, from the leader in sports fuel that they know and trust.”

Gatorade Water is available in the US currently, via Amazon or at gatorade.com.