Fashion
Marks & Spencer has opened the first standalone M&S Food store in Singapore.
Located in One Raffles Place, the store features take-away hot food, ice cream and coffee, besides M&S-branded groceries. The store also features self-checkout machines, digital ticketing and digital menus.
There are more than 20 quick breakfast and lunch options for customers in a hurry such as bacon or sausage buns, traditional British sausage rolls or prepared meals such as Macaroni Cheese and Chicken Tikka Masala.
“Our customers are passionate about M&S Food, and have often shared that they are eager to see more of M&S’s famous food lines here in Singapore,” said Christine Choi, CEO of M&S Asia. “We have taken this feedback on board and are very excited to unveil the very first standalone M&S Food store in Singapore.”
Besides coffee made from M&S-roasted single-origin beans, the store also features an in-store bakery providing fresh bread daily and an ice cream machine serving “ice cream made from luxurious Jersey cream from British herds”.
Choi added: “We know our customers are finding themselves busier than ever, which is why our One Raffles Place location will stock a wide range of top-quality, convenient options for people on the go. Alongside this, we will offer many of our classic food ranges for customers to shop, too.”
M&S has also partnered with DBS Bank and Botty to introduce a chatbot solution that allows M&S customers to pre-order their coffee through M&S’s Facebook Messenger and pick it up at the store. Customers then pay via DBS PayLah! to complete their order.
Operated by Marks & Spencer’s franchise partner Al-Futtaim Group in Singapore and Hong Kong, standalone M&S Food stores already trade in Hong Kong in a variety of different footprint sizes.
