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The first store for Miniso in Ghana has opened its doors as the Chinese discount merchandise continues its rapid global rollout.
The chain’s outlet at Marina Mall in Accra will join the brand’s global network of more than 3600 stores worldwide. Miniso is currently expanding at the rate of up to 400 new stores every month.
“Miniso’s rapid development since its establishment five years ago is not only based on its great business model, but also about its unique product design,” said Miniso chief designer and co-founder Miyake Junya. “Good design must come from good designers, and Miniso does not only train the internal designers but also recruit excellent designers from all over the world such as Norway, Sweden, Denmark and South Korea. We welcome excellent local suppliers to cooperate with us, including those from Ghana.”
“We are happy to join Ghana’s retail market,” said Miniso Ghana country manager Edinam Akpakli. “Miniso is not just a brand, but a way of life. To us, trendiness and vibrancy means developing products that anticipate your needs and delivers beyond that expectation.
“It is for this reason that Miniso Ghana, for instance, has made it a point to only serve customers with paper bags. In the near future, you will see Miniso leading and contributing to programs and initiatives that support and resonate with our social values.”
