Fashion
On 19-20 January 2016, Internet Retailing Expo successfully launched its first edition in Jakarta. Indonesia was chosen to host the event due to the potential of country’s consumer market and an online market that is ready to take-off.
The two-day conference happened in Pullman Hotel at Central Park, Jakarta, with focuses on both learning and the evaluation of technologies, products and services to help retailers looking to establish and grow their online retails strategies.
IRX Indonesia 2016 was a roaring success with more than 700 industry professionals and 500 retailers attending the event. It aims to be the meeting place for the multichannel industry where retailers meet key suppliers and together will learn through best practice implementation case studies from a mature market.
“That’s the power of mobile. Purchasing becomes easy for customers,” said Khrishnan during his interview session for IRX 2016.Throughout the event, 40 expert speakers shared their views on online retail business in Indonesia; many also touched upon the importance of having omni-channel retailing strategy. They include notable names such as Nadiem Makarim (CEO and Founder of GO-JEK Indonesia), Hadi Wenas (CEO, MatahariMall.com) and Krishnan Menon (CEO and Founder of Fabelio).
The online retail business in Indonesia is definitely still in its developing stage and there are many challenges ahead, such as: lack of relevant talents, concentration of internet users in Jabodetabek, and inadequate infrastructure. However, it holds a tremendous potential as mobile is becoming a key role for any business who wants to be big in the country.
Global Indonesian Voices is a proud media partner of IRX 2016.
