FairPrice Finest launches in-store radio network with SPH
In this article (4)
Singapore supermarket chain FairPrice Finest has launched an in-store radio network in partnership with SPH Radio.
The new channel, live in all 26 stores, will offer FMCG companies another channel in which to advertise to shoppers in-store, as well as music and content from SPH radio stations.
The station will reach an estimated 2.5 million shoppers every month.
“Partnering with SPH Radio will not only help us improve our shopper experience via aural ambiance but also provide a wider range of touchpoints for our retail partners to engage with our shoppers in an integrated manner,” said Kelvin Tan, head of customer & marketing (retail business), at FairPrice Group.
“As Singaporeans are making more frequent trips for their groceries, this will be a viable platform for our retail partners to reach shoppers in their shopping journey.”
The new channel marks SPH Radio’s first foray into in-store entertainment programming.
Questions & Answers
Q.What is the primary purpose of FairPrice Finest launching an in-store radio network?
What is the primary purpose of FairPrice Finest launching an in-store radio network?
The network aims to improve shopper experience through aural ambiance and provide FMCG companies and retail partners with a new channel to advertise to shoppers directly in-store, engaging them during their shopping journey.
Q.How many shoppers are expected to be reached by this new in-store radio network each month?
How many shoppers are expected to be reached by this new in-store radio network each month?
The new in-store radio network is estimated to reach 2.5 million shoppers every month. This provides a significant audience for advertising partners looking to connect with consumers while they are grocery shopping.
Q.What is the significance of this launch for SPH Radio?
What is the significance of this launch for SPH Radio?
This launch marks SPH Radio's first venture into in-store entertainment programming. It represents a new business area for them, expanding their reach beyond traditional radio broadcasting into retail environments.
Reader pulse
FairPrice Finest's in-store radio network is:
21,964 votes so far