Facebook Shops opens in South Korea

Jun 25, 2020Updated Jun 4, 20251 min read

Facebook Shops has launched in South Korea to compete in a booming e-commerce market.

On a playing field dominated by local businesses, Facebook’s service allows sellers to showcase their products via a highly customizable online storefront, which shoppers can browse using Facebook or Instagram accounts, saving products they wish to purchase. The service will include a feature to make purchases via instant messaging within the near future.

The firm has partnered with local services Shopify, Bigcommerce, Woocommerce, and Cafe24 as it rolls out the platform.

Facebook Shops has been live in the US and key locations in Europe since last month, in a move Facebook says it will support small enterprises impacted by the coronavirus pandemic.

Rival platform Google Shopping is also expected to unfold in the territory this year.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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