EZbuy to have more product offering

Singapore’s first global shopping platform EZbuy says it plans to almost double its product offering to 6 million items from brands and sellers in Korea, Taiwan and the US.

It will bring on board a further 100,000 merchants by the end of the year.

Its Korea Marketplace offers more than 10,000 items such as streetwear, cosmetics and personal care products. Traffic growth in Singapore for the K-beauty collection has increased more than 100-fold since its launch last year. Top-selling brands include 3CE, April Skin, Etude House, Laneige and Pony Effect.

The Taiwan Marketplace offers the Buy-For-Me service both on the website and mobile app. Its top products include Biffido, ChiaTe, I-mei, Kiki, Kuaiche and OK Tea (food and snacks); Gracegift, OB Design and Stay Real (fashion, bags, shoes and accessories); and Hanaka Flower, Kose, MKUP and Oguma (health and beauty).

EZbuy says demand has soared for consumer goods from the US. Best-selling brands on its USA Marketplace include Coach, Forever 21, Gap, Kate Spade and Under Armour (fashionwear and accessories); ColourPop and Sephora (cosmetics); and Mother and Kids (beauty and health supplements).