Food
Eros Now, the Indian over-the-top (OTT) entertainment platform, has entered into a partnership with Rokki – AirAsia’s in-flight WiFi service provider. The deal will provide flyers access to Eros Now’s content on their own devices, while onboard WiFi-enabled AirAsia flights.
With the deal in place, AirAsia WiFi will host Eros Now’s content for free. It will also host a microsite that will enable guests to discover more of the OTT platform’s offerings and purchase discounted subscription plan vouchers on-board, offering one-month access to the OTT platform’s premium content including over 12,000 Bollywood movies, original shows, Quickies, music, and other content.
“On-the-go consumers are always on the lookout for interesting content. Our intent has always been to deliver the best of services to meet end-users’ demands and expectations. By partnering with Rokki we plan to attract the in-flight consumers by offering Eros Now’s vast collection,” said Rishika Lulla Singh, CEO, Eros Digital.
