Eros Now partners AirAsia’s in-flight WiFi service provider

Sep 30, 2019Updated May 25, 20251 min read

Eros Now, the Indian over-the-top (OTT) entertainment platform, has entered into a partnership with Rokki – AirAsia’s in-flight WiFi service provider. The deal will provide flyers access to Eros Now’s content on their own devices, while onboard WiFi-enabled AirAsia flights.

With the deal in place, AirAsia WiFi will host Eros Now’s content for free. It will also host a microsite that will enable guests to discover more of the OTT platform’s offerings and purchase discounted subscription plan vouchers on-board, offering one-month access to the OTT platform’s premium content including over 12,000 Bollywood movies, original shows, Quickies, music, and other content.

“On-the-go consumers are always on the lookout for interesting content. Our intent has always been to deliver the best of services to meet end-users’ demands and expectations. By partnering with Rokki we plan to attract the in-flight consumers by offering Eros Now’s vast collection,” said Rishika Lulla Singh, CEO, Eros Digital.

“In line with Rokki’s continuous efforts to transform the in-flight experience through our key offerings – entertainment, connectivity, and e-commerce – our partnership with Eros Now is another step towards creating a dynamic and engaging experience through content-driven commerce,” said Sargunan Seenivasan, head of Rokki.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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