E-commerce platform Leflair set for Q3 comeback
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E-commerce platform for branded goods Leflair is expected to resume operations under a new owner in Q3.
The U.S.-based Society Pass Incorporated announced Wednesday it had bought Leflair and other intellectual properties, including the domain name, from a company in Hong Kong.
The revived Leflair will expand operations to other Southeast Asian markets next year, Society Pass Inc. said.
Society Pass is an e-commerce startup that specializes in connecting consumers with suppliers in Southeast Asia and South Asia. In Vietnam, Society Pass currently runs Sopa, an e-commerce platform for foods and drinks and gastronomy, and #Hottab, a supplier of solutions and marketing connections for users’ data management.
Leflair was established in 2015 by two French young entrepreneurs, Loic Gautier and Pierre-Antoine Brun. It acted as an e-commerce platform for branded goods and flash sales. It did not operate as an online marketplace, but worked directly with brands and official distributors in Vietnam and overseas.
In four years ending in 2019, it secured over 120,000 clients and made net revenues of tens of millions of dollars a year. It ceased operations early 2020. Co-founder and COO of Leflair, Brun, had told suppliers then that the firm had not settled debts totaling $2 million.
Society Pass said it has nothing to do with Leflair’s old legal entity in Vietnam as also the two individuals who’d co-founded it earlier.
Questions & Answers
Q.What kind of products does Leflair specialise in selling?
What kind of products does Leflair specialise in selling?
Leflair is an e-commerce platform for branded goods and flash sales. It works directly with brands and official distributors, rather than operating as a general online marketplace.
Q.When did Leflair originally cease its operations?
When did Leflair originally cease its operations?
Leflair ceased its operations in early 2020. This followed a period of four years where it had secured over 120,000 clients and generated net revenues of tens of millions of dollars annually.
Q.Which company has acquired Leflair and will be resuming its operations?
Which company has acquired Leflair and will be resuming its operations?
The U.S.-based Society Pass Incorporated has bought Leflair, including its domain name and other intellectual properties. Society Pass is an e-commerce startup focusing on connecting consumers with suppliers across Southeast and South Asia.
Q.What is Society Pass's relationship with Leflair's previous debts and founders?
What is Society Pass's relationship with Leflair's previous debts and founders?
Society Pass has stated it has no connection to Leflair’s former legal entity in Vietnam, nor to the two individuals who originally co-founded the platform. This suggests they are not liable for previous debts.
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