Fashion
With the opening of its flagship store in Jakarta, Italian-based luxurious motorcycle manufacturer Ducati expects it will be able to tap into Indonesia’s growing big motorcycle market.
The store, located in an elite area of Kemang, South Jakarta, opened up for the public on Monday and will serve as Ducati’s complete dealership, one-stop service, spare parts provider and certified used-bike re-seller in Indonesia.
Garansindo Euro Sports, the new sole distributor of the Italian motorcycles, has allocated at least Rp 80 billion ( US$6 million ) in investment to finance the store and other sales supporting facilities including after-sale services.
The store has started selling Ducati’s products such as the Monster 795, the Hypermotard, Multistrada, as well as Scrambler Ducati bikes like the Icon, Classic and Urban Enduro.
The motorcycles carry an off-the-road price tag of between Rp 199 million and Rp 899 million. The Ducati Monster 1100, for example, sells for Rp 345 million, excluding taxes and other levies.
Garansindo’s managing director Dhani Yahya said the 3,000 square-meter store was Ducati’s largest dealership in the world after the company’s distribution outlet in New Delhi, India.
“This ambitious investment is expected to expand our market, which was previously considered inaccessible for our potential buyers and customers,” he said on Monday.
Ducati’s service workshop is part of the flagship store and is able to handle up to 16 bikes per day. The workshop provides original Ducati spare parts imported directly from its plant in Thailand.
Despite the country’s weak motorcycle sales, which continue to face pressures due to the country’s economic slowdown, Ducati is optimistic about the Indonesian market, given the country’s growing middle class.
Dhani said that the market response toward Ducati motorbikes was positive so far as seen from the 2016 Indonesian International Motorshow, held in Jakarta last month. During the two-week exhibition, Garansindo managed to sell 52 Ducati motorbikes, a number Dhani said was a sizable one for premium bike sales.
“The high number of purchased bikes last month proved that we can still generate large enthusiasm in this country,” he said.
The opening of the flagship store is Garansindo’s first Ducati dealership after the distributor took over from PT Supermoto Indonesia last January. Dulcati’s sales declined last year and its old dealerships in Jakarta stopped operating after Supermoto Indonesia failed to maintain the business.
To reverse Ducati’s mediocre sales history in Indonesia, Garansindo plans to open at least 12 branches across the archipelago by 2019.
“Of course at present we will focus on developing this Kemang flagship store, but by 2019 we expect to add 12 more dealerships in places like Jakarta, Surabaya, Bandung and Bali,” Garansindo president director Mohammed El Abdullah said.
One of Ducati’s customers, Firman Saladdin, said he expected better aftersales services after the dealership opening.
“As a loyal customer, I want Ducati to improve its services and add more exclusive spare parts,” the Jakarta-based business consultant said.
