Dtac plans major prepaid brand revamp

Thailand’s Dtac has announced a major prepaid brand revamp and introduced new promotional tariff plans as  part of efforts to attract at least 1 million digital consumers to its prepaid subscriber base.

As part of the revamp, Dtac will replace its Happy prepaid brand as it moves to bring all its prepaid brands under the Dtac umbrella.

The operator has allocated 200 million baht ($5.7 million) this year towards marketing the Dtac prepaid brand.

Dtac has also introduced plans offering unlimited internet access and free calls within Dtac networks for 29 baht ($0.83) per day.

Prepaid customers will also be offered free YouTube streaming from midnight to 8am and 24 hour music streaming.

Around 80% of Dtac’s 25.5 million subscribers are prepaid customers, with the wide majority using the operator’s 3G network, statistics provided by the company show. Around 68% of Dtac’s prepaid customers own a smartphone.