Dtac plans major prepaid brand revamp
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Thailand’s Dtac has announced a major prepaid brand revamp and introduced new promotional tariff plans as part of efforts to attract at least 1 million digital consumers to its prepaid subscriber base.
As part of the revamp, Dtac will replace its Happy prepaid brand as it moves to bring all its prepaid brands under the Dtac umbrella.
The operator has allocated 200 million baht ($5.7 million) this year towards marketing the Dtac prepaid brand.
Dtac has also introduced plans offering unlimited internet access and free calls within Dtac networks for 29 baht ($0.83) per day.
Prepaid customers will also be offered free YouTube streaming from midnight to 8am and 24 hour music streaming.
Around 80% of Dtac’s 25.5 million subscribers are prepaid customers, with the wide majority using the operator’s 3G network, statistics provided by the company show. Around 68% of Dtac’s prepaid customers own a smartphone.
Questions & Answers
Q.What is the primary goal of Dtac's prepaid brand revamp?
What is the primary goal of Dtac's prepaid brand revamp?
Dtac aims to attract at least 1 million new digital consumers to its prepaid subscriber base through this brand revamp. This is part of a larger effort to consolidate its prepaid brands under the Dtac umbrella.
Q.How much money has Dtac allocated for marketing its new prepaid brand this year?
How much money has Dtac allocated for marketing its new prepaid brand this year?
Dtac has allocated 200 million baht (£4.4 million) this year specifically for marketing its new Dtac prepaid brand. This budget supports the effort to attract new subscribers.
Q.What proportion of Dtac's existing customers are prepaid subscribers?
What proportion of Dtac's existing customers are prepaid subscribers?
Around 80% of Dtac's 25.5 million subscribers are prepaid customers. The vast majority of these customers utilise the operator's 3G network for their services.
Q.What new promotional offers are available for Dtac's prepaid customers?
What new promotional offers are available for Dtac's prepaid customers?
New promotional plans include unlimited internet and free calls within Dtac networks for 29 baht per day. Customers also get free YouTube streaming from midnight to 8am and 24-hour music streaming.
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