Hong Kong-based menswear brand Determinant has unveiled its redesigned flagship at Lab Concept in Queensway Plaza, introducing an immersive retail experience centred on the art of shirt-making.
The revamped store features curated zones and interactive elements that guide customers through Determinant’s signature design and manufacturing process.
At the entrance, a magnifying glass window display spotlights five key elements of a shirt. A QR code allows customers to access a 3D virtualisation to explore the construction process in greater detail.
Inside, the Premium Cotton Experience Zone invites visitors to touch and compare the fabrics used across the brand’s shirt range. A panel titled “Anatomy of the Perfect Fit” explains nine core components that contribute to each shirt’s comfort, fit and seamless construction.
General manager Clement Chan said the relaunch is part of the brand’s broader expansion strategy across Hong Kong and international markets.
“The name Determinant represents our determination to provide the highest quality products,” said Chan. “We aim to meet market needs with affordable, high-quality and ethical shirts.”
The company plans to open a new store in Singapore later this year.
Founded in 2020, Determinant is known for its minimalist, functional designs and proprietary technologies that produce breathable, wrinkle-free, anti-odour and antibacterial shirts.