Fashion
Crocs, the US footwear brand, as promised has started its retail expansion drive in India and opened a store at MGF Metropolitan Mall in the city of Jaipur.
The store features a full line-up of the brand’s flats, loafers, sneakers, flip flops and its signature trademark clogs
On the opening of the new store, CEO of Crocs India, Deepak Chhabra said the company wants to reach a customer looking for both comfort and style and opening in Jaipur is key as the city is an attraction for tourists.
Crocs is expected to open more stores in the coming months across the country as the company had earlier said that it will open 50 standalone stores this calendar year to drive growth, especially in East and North-East part of the country.
Chhabra in a statement earlier had said that the company is growing at over 35 per cent year-on-year and expects to double its India business within three years.
The company globally sold 55 million pairs of shoes in 2016 while in India it sold 1.5 million pairs.
At present, the company has 1,000 points of sales including over 35 exclusive stores. The brand’s new campaign Come as You Are with brand ambassadors John Cena, Drew Barrymore, Yoona and Henry Lau is celebrating the uniqueness of individuals and aims to inspire everyone to be comfortable in their own shoes.
